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The CEO’s Playbook for Execution Excellence: Closing the Strategy-Execution Gap

Sean Michaels

27 June 2023 at 22:44:00

The strategy-execution gap is a CEO’s worst nightmare. Despite investing heavily in strategic initiatives, many organizations struggle to see real impact. This article presents a practical playbook to help CEOs bridge this gap—covering execution frameworks, leadership alignment, and performance measurement..



Introduction

The biggest risk to business transformation in the Middle East is the Strategy-Execution Gap. Whether it's a national energy project in KSA or a fintech expansion in the UAE, execution misalignment costs millions. This article provides a CEO-driven execution playbook to close this gap.


Playbook for CEOs

  1. Make Execution a Board Priority: Execution should be a standing agenda in CEO-Board meetings, not just a periodic discussion.

  2. Set Execution KPIs from Day One: The Saudi Ministry of Investment sets 100-day execution roadmaps for new FDI projects.

  3. Break Strategy into Execution Sprints: Majid Al Futtaim’s retail expansion is structured into 6-month execution sprints for rapid deployment.


Conclusion

Execution excellence is not an operational function; it’s a CEO-driven discipline. Middle East CEOs must own execution rigorously to see tangible transformation results.

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